Marketing Plan

PHASE 1: PREPARING YOUR HOME FOR SALE

  1. Research:
    1. Schedule Termite Inspection
    2. Order Sellers’ Disclosure Reports
    3. Review property condition and schedule any necessary repair work
    4. Set up database of “area neighborhood” for marketing calls and mailings
    5. Prepare database to mail to target Markets & Personal contacts
    6. Contact the title company for CC&R’s or other deed restrictions
    7. Research Building Department information: ie. permits on file
    8. Research loan information: assumability, pre-payment penalties, etc.
  2. Staging your home to sell:
    1. From the outside I will view the property to determine what changes would enhance its street appeal. This can sometimes be achieved with a coat of paint and/or trimming the landscaping.
    2. From the inside I will assist you in staging each room and make suggestions to enhance the best features of each room.
  3. Property information will be submitted to Santa Barbara Multiple Listing Service with color photos.
  4. Showing your home:
    1. Lock Box Call First: The best way to increase the number of showings of your home. After calling for an appointment, an agent will show your home if you are not in. They will leave a card after showing. The lock box registers each agent’s personal code, so we have a record each time the key is used to enter the property.
    2. Lock Box by Appointment: If you are at home during the day, you may want to set up all appointments through you only. If you do set up an appointment and cannot be at home, you could leave the lock box outside for the agents use.
    3. Appointment with Agent: Showings by appointment with agent are less popular, due to more scheduling required, but quite possible if necessary.
  5. The Village Properties sign and lockbox will be installed.
  6. Photos will be taken for advertising.
  7. Color brochures will be designed and printed.
  8. Color “just listed” postcards will be sent to all targeted neighborhoods.
  9. InternetInternet exposure:
    1. Photos and information about your property will be put immediately on the following websites:
      1. villagesite.com
      2. gailshannon.com
      3. Realtor.com
      4. Santabarbarahometeam.com
      5. Santa Barbara Association of Realtors - sbaor.com
      6. Santa Barbara News Press - sbnewspress.com
      7. Relo.com
      8. Santa Barbara Photo Tours - sbphototours.com
      9. Luxuryhomes.com *
      10. Christiesgreatestates.com **
      11. California Association of Realtors
      12. Luxuryrealestate.com ***
      13. Estateswest.com ***
      14. Pinnaclemag.com ***
      15. Homesandland.com

        *For homes over $4 million
        **For homes over $2.5 million
        ***For homes over $1.5 million
  10. Television Exposure: Village properties features our homes for sale on “The Village Properties Showcase” which runs on local television: Channel 8 at 8:00 am on Monday - Friday and 8:00 am, 11:30 am and 6:00 pm on Saturday & Sunday and Channel 73 at 7:00 pm on Monday – Friday.
  11. Virtual Tours: I will utilize a state-of-the-art photo tour that will allow potential buyers and other Realtors to preview your home from the convenience of their home or office “online”. These photo tours are e-mailed to all Santa Barbara Realtors and directly to potential buyers. Consumers can also access my photo tours through most of the websites listed above.
  12. Office Voice Mail: The new listing information will immediately be put out on the office voice mail for our agents so they can notify their buyers immediately.
  13. Home Protection Plan: I will provide a home protection plan. If any system of your home breaks down after the sale, your buyer will contact the insurance company, not call you!
  14. Neighborhood Information Booklet: Will be designed and delivered to your home, including school information, maps, highlights of your neighborhood etc.


Marketing MaterialPHASE 2: TARGET MARKETING

  1. Agents:
    The first target group to market is the agents. Statistics show that most buyers are working with a professional agent to advise and assist them in their purchase. Additionally, the first introduction of a buyer to a property is with an agent 84% of the time.
    1. I will promote your listing by contacting the top 50 agents to insure that they know about your property and will show it.
    2. I will e-mail all agents in the MLS information on your property along with photos and promote the highlights.
    3. I will also hold Broker Open Houses as often as necessary until the property is sold. On the second Broker’s Open House we will either serve food or offer a drawing to entice more agents to come and preview the property.
    4. Agents in the Santa Barbara and Montecito office will be introduced to the property and a company tour will be set up on the appropriate day for property tour.
    5. The listing will be submitted to the Multiple Listing System and will appear with a photo in the Multiple Listing Book, which is shared with all broker members in the Santa Barbara area.
    6. I will schedule and coordinate Special Area Tours for all properties in a given neighborhood in one day.

  2. Prospective Buyers:

    All calls, advertising and promotional pieces will be directed toward the most likely buyer profile for your property. For example, families with children, couples, singles, retirees, contractors, investors, writers, etc.
    1. Telemarketing:  I will call past clients, centers of influence, and potential profile buyers (when possible).
    2. Advertising and Print Media: My goal is to effectively advertise in a variety of publications to expose the property to a large pool of potential buyers.

      1. “Santa Barbara News Press”

        • Color photo ad in the full page Village Properties company ad.
        • Special classified advertising the first week listed.
        • Open House Directory – Each time it is held open for open house.

      2. “Casa Real Estate Weekly”
        • A Display ad to run the first month listed.
        • Open House Directory – It will be advertised here each time it is held open for open house.

      3. Other publications:

        • Homes and Land Magazine
        • Santa Barbara Magazine
        • Los Angeles Times
        • Homes Magazine
    3. Open Houses: Recommended to complete the marketing plan for your property.
  3. Recruits to Local Industry:
    1. I have been working with the following companies as “Relocation Agent”. Introducing the Santa Barbara area to their incoming recruits. I have the first opportunity to show and sell your home to these buyers.
    2. This is an excellent source of viable buyers for your property, as they “have to buy a house”.
    3. A postcard mailing will be mailed immediately upon listing the property to a database that includes the following companies:
      1. University of California, Santa Barbara
      2. Santa Barbara Medical Foundation
  4. Out-of-Town Buyers
    1. I will access our large nationwide relocation network.
    2. Our contact base is wide-ranging
    3. Full service brokers have regional meetings. Agents from neighboring communities attend to network and learn more about each other’s areas and properties.
    4. Our Relocation Network connects us with a constant stream of incoming buyers to our area.

PHASE 3: COMMUNICATION WITH THE SELLER

  1. Daily & Weekly Communication

    Each Monday I will follow up with agents on all showings, answer all questions, and gain feedback from both buyers and agents regarding the property, reporting all back to you.

    Weekly review of this information and discussion of appropriate changes to my marketing program, pricing, advertising, etc. will keep us on the pulse of the market.

    I will continuously review new target markets or advertising venues until your home is sold.

  2. 30 Day Marketing Review

    A written report, as well as a meeting with the Sellers, will be completed, including a review of all new listings and sales comparable to the property. Suggestions from agents or clients will also be included. I will review the current market and discuss any changes in marketing to be made.

 

Sold signPHASE 4: NEGOTIATING & CLOSING THE SALE

  1. Review Of All Contract Documents With Sellers: My experience will guide us through all of the paperwork thoroughly. Disclosure documents will also be reviewed together.
  2. Negotiation Of All Offers:

    This will include:
    1. Prequalification of all buyers
    2. Review of all offers for contract integrity
    3. Counter offers will be written to your best advantage
  3. Completion Of Repair Work:
    Recommendations for work to be completed will be made from my handpicked “Team of Professionals” – reliable and reputable.
  4. Escrow Management:
    Management of all escrow details, contingencies and inspections will be handled for you in a thorough and expeditious manner. I will take care of all details on your behalf.